ATONEMENT : FOR WE ARE ALL, CHILDERN OF THE MOST HIGH

02/22/2023
2:22PM
The brand's logo uses the '7' to represent spiritual purity and the need to strive for perfection through Christ. The scope represents us constantly being targeted by sin, inspiring the brand’s name ‘Atonement’, emphasizing the need for redemption. The brand's main message focuses on reflecting and improving oneself amidst today's chaos. This message is conveyed through each collection, encouraging wearers to reflect and think about personal growth.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

Rideaux